Lauren Midwinter is a director living and working in London. She has created work for major household names and luxury brands such as GAP, Red Bull, Marc Jacobs and Nars. She has a passion for directing narrative film, especially drama, and works with documentary as well as video art. Her aim is always to create imaginative concepts that take you somewhere unexpected, turning the ordinary on its head.
Lauren has experience in 3 directing worlds; theatre, film and commercials. This background gives her a unique skill set:
The performer-centric approach of a director trained in theatre
The visual storytelling, audience-centric approach of a film director
The cut-through-the-noise attitude of a commercial director.
Her work has been screened at worldwide festivals, shown in art galleries, within international flagship stores and with major online publications. Lauren is in her element when working with talent thanks to her vocational training on the BA Directing course at Drama Centre London, Central St Martins.
After three years as an in-house director at media juggernaut Time Inc., where she worked on editorial video and commercial/branded content for brands like Marie Claire, InStyle and many of the company’s 60+ titles, Lauren is now a freelance Creative/Director/Producer.
Lauren has just finished writing her second TV pilot, is in pre-production on her first designed for gallery installation and in development for a new fiction short film.
You'll usually find her drinking tea. Or vodka.
Marie Claire, Instyle, NME, A Shaded View of Fashion, One & Other, Domestic Sluttery, Vintage Life Magazine, V & OAK Magazine, Perdita's Pursuits, Vintage Business Magazine, Vintage Frills, LOOK
"Damned Spot changed the mood entirely. Enjoying its premiere screening at the festival, Lauren Midwinter’s short film is an engaging and innovative exploration of Macbeth" - ONE&OTHER magazine
"The film is so simple. We loved that it was all about sound, but it said so much more in a very short time frame" - www.domesticsluttery.com (The Undressed)
"Lauren has created a wonderfully shot film combining an intriguing story and beautiful clothes" - Telegraph